TV 3?

Ever wondered why TV3 is not available in Bintulu? Talk about building a satellite transmission for Bintulu has beed going on for years. I've read a statement somewhere (I know my limits), stating that the cost of building is very high and it is profitless. Is this true? Bintulu has been growing in population over the years and television is now a necessity in homes,  how can having TV3 be non-profitable? Politics involved? Think about it.